Analýza image města

Abstract

The aim of the master thesis is image analysis of Hodonín city. This thesis deals with the analysis of current image of the city from the perspective of local residents. The thesis is divided into three parts. In the first part, the characteristics of Hodonín city are described and theoretical basis of the analysis are mentioned here as well. The second part analyses data acquired through questionnaires. The last part deals with the recommendations which could lead into improvement of current image of the city. According to the research, the local residents associate Hodonín city with spa which is also the biggest advantage of the city. The biggest problem of the city is high unemployment. Hodonín is deemed as the city with lack of job vacancies and parking places and also as a city not suitable for entrepreneurship. On the other hand Hodonín is a calm city, suitable for living and with good accessibility of public transport.