Analýza marketingového mixu malé obce

Abstract

The title of the bachelor work is Analysis of marketing mix of small municipality. The aim of this thesis is assessment of current situation of municipality Koněšín through the analysis of individual elements of the marketing mix and subsequently. Based on the findings and analyses, to develop specific proposals and recommendations that will contribute to the development of the minicipality.

The work is divided into two parts. The first part is theoretical. Firstly, the village itself is introduced, then the basic elements of the marketing mix and marketing environment of the village. The main scope of practical part is to obtain information necessary for the analysis and subsequent development of specific proposals and recommendations through a guestionnaire survey among citizens of the village. Finally, the direction has been designed, which the municipality should take to address problem areas.