Analýza konkurence na trhu hutního materiálu

Abstract

The subject of this thesis is the analysis of the marketing environment and especially the analysis of competition in the selected industry. The analysis defines the position of the current most important competitors. The theoretical part focuses on the basic definitions of terms such as marketing, marketing environment, competition and individual tools analyzing internal and external environment. The introduction of the practical part includes the characteristics of the industry and follows the analysis of the biggest competitors. Based on the performed analyzes, will be at the end of this thesis presented a strategy for the entry of a new company into the market with the sale of metallurgical material.