Výhodnost franchisy jako vhodného typu podnikání

Abstract

The Bachelor thesis describes the area of franchising in conditions of the Czech Republic. The first theoretical part is focused on the basic terminology, history of franchising and its types, legislative framework of this business and its advantages or disadvantages. Conclusion of the theoretical part is devoted to the essence of the functioning of Partners markets and the claims to their franchisees. The practical part compares the business of a self-employed person and a franchisee with Partners Financial Services, a.s. on the basis of predefined criteria.