Analýza známosti značky produktu

Abstract

The aim of this thesis was to analyze the energy drink brand recognition and determination of proposals that could help to increase awareness of a particular brand. In the teoretical part was the theoretical explanation of the basic concepts and explained the problem on the label as such. For the implementation of the objectives was carried out marketing research. Method was used personal consultation. Instrument data collection was a questionnaire, which was carried out analysis of the collected data. They were subsequently evaluated set goals for research. Based on the evaluation data were compiled suggestions and recommendations