Návrh komunikace turistického střediska při získávání evropských fondů

Abstract

The subject-matter of this diploma thesis is Design of the Tourist Resort Communication for Participation on EU Grant Programs. The introduction consists of theoretical knowledge about marketing mix in tourism. In the following chapter, I am talking about European funding grants, operational programs of Slovak Republic, and the tourist center. Consequently, I am anlyzing the past activities, the tourist center, and the Slovak tourism. At the end of my diploma thesis, I am recommending suggestions that should lead to increase in its competitive ability, and I mention opportunities of obtaining a finance grant.