Ocenění společnosti v automobilovém průmyslu

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Kusá, Pavla

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

Valuation of the Company in Car Industry Pavla Kusá The objective of this diploma thesis is the company valuation in the car industry at 1st January 2010. For the valuation purpose DCF Equity and Net Capitalized Revenues methods at the level of Equity will be used. The diploma thesis is divided into theoretical and practical part. In the theoretical part there is methodogically explained the procedure of company`s valuation and strategic analysis and a financial analysis is described. The procedure of a financial plan proposal is explained as well. At the beginning of the practical part the corporation profile is described. Within the strategic analysis a macroenvironment and microenvironment is defined. Within the financial analysis there is qualified a financial situation and future of the company. There is also proposed the financial plan for 2010 – 2015 in a basic, optimistic and pessimistic version. The cost of capital is calculated by applying modular method. At the end of the practical part results are presented, compared and discussed.

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Import 04/07/2011

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valuation, financial analysis, strategic analysis, financial plan, cost of capital, free cash flow, DCF Equity, net capitalized revenues method

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