Možnosti seniorského cestovního ruchu v Luhačovicích

Abstract

The theme of this bachelor´s thesis is Possibilities of Senior Tourism in Luhačovice. It is divided into the theoretical empirical parts. The theoretical part deals with the basic concepts of tourism, which are associated with the empirical part. The empirical part characterizes Luhačovice Spa, describes its general attractiveness and mainly analyses possibilities of accommodation and offers of the accommodations for seniors. Component of this part are also two questionairre surveys, which results are base for the final recommendations. The main objective of this thesis is characterize the current state of senior tourism offer in Luhačovice Spa and evaluate possibilities of accommodation in this area. Its structure and acquired knowledge should help visitors to get to know the spa and point out the possible improvements to develop the tourism and satisfaction of clients.