Analýza marketingové komunikace zdravotní pojišťovny
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Richterová, Eva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis is conserned with analysis of the Marketing Communication of the relatively new Health Insurance Company, which is operating in the Czech Republic. It concerns the characteristics of the environment, in which the Czech Health Insurance Company is operating. With the use of SWOT analysis it describes the role of the Czech Health Insurance Company and its strenghts and weaknesses in its next action. The part of the tesis deals with recommendations and proposals, which could be suitable for efficient marketing communications applied on the Bonus Plus prevention programme.
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Import 04/07/2011
Subject(s)
Czech Health Insurance Company, Health insurance Company, Health Insurance Marketing Communication, Marketing Communication mix, Marketing mix of services