Marketingový mix daného průmyslového podniku

Abstract

The thesis is devoted to marketing mix of the selected industrial company. The aim of the thesis is to compose realistic proposals and recommendations based on the SWOT analysis of the company with regard to the individual components of the marketing mix. The theoretical part includes a theory of marketing mix and a basic characteristic of the company Carbide Morava Ltd. Followed by the practical part, which consists of an analysis of the individual components of the marketing mix and analysis of the company by using SWOT method. The conclusion contains recommendations with budgeds and possibilities for to improve the company's position in the market.