Návrh komunikačního mixu kulturní organizace

Abstract

This bachelors thesis analyses a marketing communication suggestion in cultural organisation. The market of art marketing is specific and thus it is necessary to find such possibilities in marketing communication which are the most advantageous and also engage the attention of potential customers. The method of market research was a personal survey, its basis a structured questionnaire. The results of this survey were used for a suggestion of changes of the current communication mix. The suggestion also took into account the trends in marketing communication.