Analýza trhu počítačových her v České republice

Abstract

The thesis focuses on the issue of Computer Games Market Analysis in the Czech Republic. The typology of computer gamers was compiled based on the evaluation of the elements in the game assessed by the respondents. With the help of its own research, the behaviour, habits and preferences of consumers are revealed. This typology is then used to identify significant segments of computer gamers and to formulate conclusions and recommendations, usable in marketing communication for computer games distributors. Research is carried out through internet polling. IBM SPSS Statistics 27 and Microsoft Office Excel 2018 were used to produce and analyze data.