Návrh marketingové komunikace pro podnikatelské inkubátory

Abstract

The aim of study was to design appropriate marketing communications for business incubators in the Moravian - Silesian Region. To do this it was necessary to perform a primary marketing research, which was to detect the level of interest in entrepreneurship and business support, the level of awareness and knowledge of business incubators, knowledge and opinions on their current communication. The target group for research and communication were students of technically oriented high schools in the Moravian – Silesian Region.