Proposal of Data-driven Approach to Project Management Innovation for a Specific Company

Abstract

The diploma thesis deals with innovation project management and the proposal of a data-driven approach for measuring the business value of innovation projects. The work is divided into two main parts. The first part contains the theoretical principles of innovation, experimentation, project management, change management and design thinking. The second part deals with the characteristics of the selected company, the analysis of the current situation of the value measurement in the selected company, and the development and usage of the approach for measuring the business value of innovation projects. This part also contains proposals and recommendations for further development of the approach. The results of this work can serve as a basis for strategic measurement of the future value of existing innovation projects.