Marketingový výzkum spokojenosti zákazníků se službami firmy S. D. G. Technik

Abstract

This bachelor thesis deals with the customer satisfaction research into services provided by S.D.G.Technik. The thesis is divided into six parts. Part 1, the introduction, is followed by Part 2 presenting the marketing research theory. In Part 3 the history of company management to the present days is described. Part 4, the principal part of the thesis, is the actual marketing research performed by means of a questionnaire in the form of direct questioning. Part 5 provides suggestions and recommendations for improving company services. In the conclusion, the evaluation of the thesis is presented.