Návrh marketingové strategie pro vybranou společnost
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis is focused to an analysis of current and future marketing strategy of the MOTORPAL, Inc company. In the bachelor thesis are first described a teoretical bases, which are dedicated to a marketing, a communication mix and a marketing strategies. The next part of the bachelor thesis is the analysis of a current marketing strategies and a marketing activities of the MOTORPAL, Inc company. The bachelor thesis contains a detail analysis of budget for marketing and marketing activities of the MOTOROAL, Inc company. The cenclusion of the thesis contains a suggestions and recommendations for a new marketing strategy and a marketing activities of the MOTORPAL, Inc company
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Import 02/11/2016
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marketing, marketing strategy, marketing activities, budget, promotion, communication mix