Analýza postojů spotřebitelů k produktům ekologického zemědělství

Abstract

This diploma thesis is about consumer attitudes analysis on organic products market. The aim of this work was to find out consumer attitudes towards organic products, if they are sufficiently informed about the issue. Another aim was how the attitudes differ in relation to their gender, age and other characteristics. The first part of the work is explaining main theoretical concepts that relate to consumer behaviour and attitudes. Next part is about charakteristics of the organic product market. The main part of this work is practical, which contains all the research and also some recomendations for raising the awarness about the topic based on the research.