Návrh marketingové komunikace sportovního klubu

Abstract

In my bachelor thesis I focus on design of marketing communication sports club. I conducted a market research in the form of a questionnaire. People who live in Šumperk filled out the questionnaire and the obtained data was compared. Then I analyzed awareness of athletics, the relationship of people to the sport and athletics in particular, and in particular how people perceive the current marketing communications TJ Sumperk athletics. After the analysis I made my suggestions and recommendations for this club.