Webová analýza a Eye Tracking

Abstract

At least some usage of web page analysis is considered necessary for every modern public website. In combination with eye tracking technology, it is possible to discover interesting insights into the user's behavior, while he is browsing measured website. For purposes of identification concrete semantics elements of underlying structure, it is often necessary to manually compare measured information and that can be difficult and time consuming. To automate this procedure I modified the way of recording user's interaction with webpage semantics. Because of resulting view, it is possible to get information on which parts of source code are getting more user's attention, while user browsing through a page or completing specific tasks. The device used for eye tracking was Gazepoint GP3, which was loaned to me by the VŠB - TU Ostrava.