Dopad globalizace na spotřební chování

Abstract

Globalization and its effect to the consumer behaviour is question of global interest. The theoretical part explains the basic concepts, positives and negatives of globalization, describes its evolution and characterizes international trade. Then the consumer's behaviour to the external impulses is determined, which are products of globalization we research. In the practical part we use this topic in editorial, poll, interview, short message, article, gloss, feuilleton and comment.