Analýza využití internetu pro rezervaci hotelového ubytování

Abstract

The topic of diploma thesis is the Analysis of Using the internet for hotel accommodation booking. This thesis focuses on two phenomena of our time - the internet and tourism. The theoretical part is focused on Internet marketing and the characteristics of the Czech market of tourism. The practical part is focused on the analysis of attitudes to using the Internet to book hotel accommodation. The output of the thesis are the recommendations for providers of hotel accommodation.