Preference informačních zdrojů v rozhodovacím procesu seniorů

Abstract

The thesis deals with the using of information sources in decision making process of seniors. Television, radio, press, mobile phone, computer, tablet and internet are considered to be the information sources or media in the thesis. The theoretical part is firstly focused on the basic information of consumers’ behavior, later there is described the decision making process. The practical part includes analysis of the data which were gained by interviews and consequently evaluated by the statistics software SPSS. The preferences of using the information sources were found by doing research. Final recommendations were subsequently suggested according to results of the research. As the unified objective of all recommendations was especially regarded the involvement of seniors in modern communication.