A Comparison of the Chinese and German Digital Marketing Markets

Abstract

In the context of rapid global digitalization, accelerated by events such as the COVID-19 pandemic, there has been a significant transformation in consumption patterns, business models, and entire economic systems. This study aims to compare the digital marketing landscapes of China and Germany, exploring differences in consumer behavior, market strategies, and digital product usage. By analyzing data from questionnaires and other sources, the research identifies key variances in satisfaction, trust, and loyalty among consumers in these two countries. The findings provide insights into the diverse needs and priorities of Chinese and German markets, informing global digital marketing strategies and practices.