Marketing National Football League
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this submitted thesis is to evaluate situation of the National Football League at the sport market in the United States of America and finding reasons of success of this organization as well. Next goal is settled to find an answer to question if the National Football League is still a sport league more than a marketing product. The theoretical part focuses on explaining technical terms connected with marketing or sport marketing themes. The practical part focuses on finding reasons of success of this organization, analyzing problems of the league and possibilities of expansion outside the United States of America as well.
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National Football League, NFL, sport, football, marketing, sport marketing