Marketingová strategie společnosti MERKO CZ, a.s.
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Miklendová, Vendula
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of thesis is to analyze the marketing communication and its tools of MERKO Company, SWOT analysis and International markets analysis and recommended based on the results of new opportunities for promotion at international fairs. Bachelor's thesis is structured into two parts, the theoretical and the practical. In the theoretical part it will be deal with the characteristics of a general theory of marketing, marketing communication and its tools. In the second, practical part, it will focus on the analysis of marketing communications in MERKO Company, SWOT analysis and analysis of foreign markets with a focus on trade fairs and exhibitions in construction.
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Import 26/06/2013
Subject(s)
marketing communications, advertising, personal selling, public relations, sales promotion, trade fairs and exhibitions