Analýza rozhodovacího procesu na trhu se studentskými cestovními programy

Abstract

The aim of the decision-making process through analyzing was find out, what motivates candidates when selecting a particular agency, what they are influenced of.Through marketing research data were collected through an internet questioning, the instrument was a questionnaire (24 questions). The sample was 141 respondents. It is a form of quantitative research technique suitable judgment sample when the sample is not representative. The research showed that the most important factor, which relates to student travel programs, is the price, because customers are students who offer not substantial buying power. It was also found that the most familiar Agency Student Agency and Czech-us. Most often and soon received informations are from friends, most respondents would prefer to travel to the USA and for longer than 3 months. Students and graduates have the most often traveled only once, usually also used the services of the agency Czech-us. Respondents also frequently began with the processing program 6-8 months before departure, while most often they have traveled for 3 months. Then recommendations were suggested, for example how could be students' decision-making process affected, which would agencies benefit. Recommendations were, for example, grants, promotion, reference agencies, benefits under repeated departure or the possibility of improving foreign language.