Implementace internetové marketingové komunikace kuchyňského studia

Abstract

This thesis describes the implementation of internet marketing communication for kitchen studio. The whole thesis concentrates on corporate identity, proposal and application web pages, and company presentation on social media. Thesis content is divided into few parts. At first is describes kitchen studio, on which were applicated all elements of the work. Then follow theoretical Framework of internet marketing communication. They describe the development of internet marketing communication and changes of customers behavior moreover. Materials for creating practice part have been obtained of primary and secondary resources. Practice part has application and analysis character. Application part includes creating corporate identity, proposal of web pages and presentation on social media. Analytic part deals with keyword and searching query analysis. Subsequent measurement of website hits is based on applicated web sites. The last part was created based on results of analytic section. The aim of this thesis was practice implementation of internet marketing communication, which will have to be consequence increase knowledge of the company across customers in the long way.