Zhodnocení konkurenceschopnosti obchodního podniku

Abstract

Abstract Bachelor thesis deals with the problem Assessing competitiveness of a business enterprise, because nowadays it is not easy to succeed without competitive advantages. If a company wants to be successful today, he must know how to manage their activities. To assess the competitiveness of the company we used SWOT analysis, Porter's five forces analysis and PEST analysis. The assessment revealed that the company is on the market can sustain. The company should focus on customer needs and should improve advertising, which nowadays is important.