Komparace marketingových strategií tenisových škol v Moravskoslezském kraji

Abstract

I focused on comparison of marketing strategies of tennis schools in two examined tennis clubs in my thesis. I did SWOT analysis and questionnaire research. My thesis´ goal is to compare marketing strategies of two examined tennis schools. I studied satisfaction of respondents with offered service, coaches, prices, complete situation and the most important factor which directed respondents to the tennis courts etc. I focused on main factors which influence marketing of these clubs and how members perceive this factors. In the end of my thesis I summarized results of my research, compared examined clubs in the main factors and suggested innovative solution.