Návrh podnikatelského záměru
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Authors
Sikorová, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor’s thesis is based on theoretical knowledges. The thesis is divided into two parts – theoretical and practical. In order to complete the main goal is necessary to prepare competitors analysis, market analysis, and create marketing, financial and organization plan. In the theoretical part, basic terms related to business plan are explained. It also includes a structure of the business plan.
Description
Import 04/11/2015
Subject(s)
business plan, the legal form of business, catering, analysis of the market, business objectives, market segmentation, financial plan, cash flow, SWOT analysis, PEST analysis, Porter´s model