Financování a marketing Národního divadla moravskoslezského

Abstract

In this thesis is described the issue of funding and theater marketing, focusing on the National Moravian-Silesian Theatre. At first the theater is described theoretically in the context of public administration. Further analyzes basic characteristics of the Moravian-Silesian National Theatre, financing and management system in 2010. It records the development of key economic indicators. The thesis also contains a description of the marketing mix in a non-profit organization, the theater environment and the individual components are mixed gradually concretized in the chosen theater. It also includes custom marketing research focused on public opinion on theater in general. Results of the thesis are formulated at the end and based on the observed informations are proposed recommendations to improve the marketing mix of Moravian-Silesian National Theatre.