Digitální marketingová komunikace na trhu s osobními automobily
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor's thesis examines the impact of digital marketing communication on consumer decision-making when purchasing a car. The aim was to identify which channels and content formats have the greatest influence on customers.
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digital marketing, automotive market, consumer behavior, social media, visual content, marketing communication, purchase decision-making