Analýza postojů spotřebitelů ke grafickému designu

Abstract

This bachelor's thesis focuses on the Consumer Attitudes Analysis to Graphic Design. The aim of the thesis is to determine whether consumers are influenced by graphic design, whether they perceive it and how perception may vary depending on age. The thesis also examines consumers' reactions to graphic visuals and mistakes as well, the use of graphic designers' services and knowledge of this specialization. The theoretical part first specifies the theoretical basis of consumer’s behaviour and the characteristics of the graphic design market, followed by the practical part where the analysis itself is described. To achieve this goal was used an online survey method, where the research was conducted through the Survio platform. The results show that consumers pay attention to design and consider it an important aspect. They dislike visual smog and mistakes in visuals and prefer modern and timeless design. They most often address their friends or family members with creating visuals or they create them themselves.