Analýza internetové marketingové komunikace na trhu nápojů

Abstract

The topic of this thesis is „The Internet Marketing Communication Analysis on the Beverages Market“. This thesis focuses on the energy drinks market. The aim of this thesis is to find strengths and weaknesses of internet marketing communications of the most significant brands on the energy drinks market. Method of observation is used for this research. The research is based on the theoretical background of marketing communication on the internet. The main part of this thesis is the analysis of observations and recommendations made from the observations and analysis and which should improve the competitiveness.