Zhodnocení konkurenceschopnosti stavebního podniku

Abstract

The aim of the thesis is to evaluate the competitiveness of the construction firm. Evaluation is carried out through SWOT analysis, financial analysis, Porter's analysis of competitive forces and Spider analysis of selected competitors. Based on the results of the evaluation will be proposed suggestions and recommendations to strengthen our market position and increase competitiveness. In the first part of the chapter, which focuses on the theoretical basis of evaluation of competitiveness, the basic concepts of business economics and competition. The following is a different concept of competitiveness according to the filmmakers. In the application of the various methods are applied to the selected firm.