Implementace marketingového mixu v podniku

Abstract

The Object of this bachelor’s thesis is an implementation of marketing mix in the company. The purpose is to effectively reach better results in the company and on the market with the right combination of marketing mix’s instruments. The first part includes definition of basic terms of marketing and their connection. The second part describes main instruments and also includes suggestions of other steps, which are important for industrial company. The last part of this thesis approaches options of strategy implementation and strategic targets in the company. We will discover, how to assemble and how to work with elements of marketing mix, and which factors affect the success of implementation.