Analýza televizní reklamy mezi sportovními přenosy
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Authors
Lůžek, Petr
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Title of bachelor thesis is The analysis of marketing communication during sport broadcasts. Analysis was made by observation and by surveys. Main purpose was to make statistical overview of sports commercials and their effectivity on viewers. The results of analysis are low viewership of commercials, low awareness of main sponsor, and very low awareness of presented products and sponsors.
Description
Import 22/07/2015
Subject(s)
Marketing communication, TV commercial, Sport broadcast, Survey, Observation, Commercial analysis