Marketing sportovní firmy

Abstract

This bachelor´s thesis called „Marketing of Sports Firm“ deals with marketing of sports company. The object of this bachelor´s thesis is to find out, what marketing tool or element is the most important for renown improve of company and for sale improve. Like an example we introduce the Stigma s.r.o. company, which owns the brand called Horsefeathers. There are defined key words, which are detaily described with the help of specialized literature in the theoretical part. In practical part we deals with research. We used these research metods in our research: questionnaire research, an interview with employee of company, SWOT analysis, PEST analysis etc. We found out, that for renown achievement and for sales improve is important to pay attention to all elements of marketing mix, but the highest attention would be focused to a product and to product´s propagation because of this age full of competiotion. Within the communication with customer is one of the most important factors internet and internet commercial, mainly through social networks. To the end of bachelor´s thesis we introduce some recommands, which can help the marketing side of company.