Turistický potenciál: Zlínský kraj

Abstract

There is described and analyzed the current situation in the bachelor’s theses named Tourist potential of the Zlin region. But also the opportunities of development in selected areas of the region. There are defined general characteristics, classification, sorts and factors of tourism development. The main part of the theses is a profile and analyse of the individual areas in Zlin region and evaluation of the major attractions for tourism. The end of the main practical part is the proposal for a strategy of development of tourism in the Zlin region. The final part and personal research focuses on the lability of cycling in the Zlin region. It is an evaluation of the results of the questionnaires that were conducted in the cities and municipalities of the Zlin region.