Měření spokojenosti zákazníků se službami České pošty, s.p.

Abstract

Theme of this Bachelor thesis is „Measuring customer satisfaction with services of Ceska Posta, s.p.“. The main aim of this thesis was to measure overall customer satisfaction and partial aim was to identify what is important for customer and possibilities of increasing customer satisfaction. The first part of thesis is focused on theoretical basis which is based on available scientific resources. Application part is dedicated satisfaction survey and analysis of collected information. Several recommendations of how to increase customer satisfaction are presented in conclusion.