Analýza využití product placementu ve vybraných českých televizních seriálech
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the analysis of product placement in selected Czech series. It focuses on the characteristics of product placement and serial production, including history and division. Using the method of observation and subsequent analysis, the author of the bachelor thesis found out to what extent this marketing tool is used.
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Product placement, series