Tvorba a řízení cen vybraného podniku

Abstract

This bachelor thesis is focused on price determination and regulation in a chosen company. The aim of this work is to describe how the company determines prices and how this influences it’s profit. The first part describes term price determination and why it is important. The second part of this bachelor thesis is aimed at terms like: price and its factors, calculation, costs and known methods for price determination. The following part deals with characteristics of the company and it’s products. An analysis of three best marketed products is implemented in the practical part. Final part of this work contains suggestions regarding increasing profit and competitiveness of the company.