Analýza marketingovej komunikácie vinotéky
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis focuses on "Analysis of marketing communications wine shop" is an analysis of current marketing communications Wine shop André and it is comparison with competing wine shop in the area. At the beginning it is characterized Wine shop André and its competitive wine shops. The following are the theoretical basis of marketing communication, which will be formed according to an evaluation sheet for research. Research will be carried out through observation, where wine shops will receive points according to specific criteria in the evaluation sheets. Wine shop André achieve the best score of all wine shops compared by research.
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Import 02/11/2016
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communication mix, marketing communication, new forms of marketing communication, wine shop