Návrh marketingové strategie nového restauračního zařízení
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Lubojacká, Barbora
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is to design a marketing strategy for new restaurant. The strategy should reflect the wishes and requirements of potential customers. Data related to customers needs was collected through questionnaire survey and analyzed with statistical software SPSS. Based on the results of this research was designed restaurant marketing mix. Of course the thesis also includes characteristics of micro and macro environment and characteristics of gastronomic market.
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Import 11/07/2012
Subject(s)
Marketing mix, product, price, place, promotion, physical evidence, people, processes, restaurants