Analýza marketingového mixu malé obce

Abstract

In my bachelor thesis, I pursue analysis of marketing mix of a small municipality. Marketing of cities and municipalities is now being exerted more and more and it is very actual. For my research, I chose the method of personal questioning. Then I examined, how citizens older than 18 apperceive the marketing activities of the municipality. Thanks to realized findings, I reviewed current marketing mix and ordained difficulties. For these weak points, I suggested recommendations, which could improve competitive position of the municipality, overall life in the municipality and help to its next development.