Analýza postojů zákazníků ke značce potravinových produktů
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Date issued
Authors
Čermáková, Eva
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901708
Abstract
Subject of bachelor thesis is The Analysis of Customer Attitudes to a Brand of Food Products. I analyzed the brand Racio, which covers rice and cereal cakes. I chose this theme because of rising demand on products of healthy nutrition. The aim of this thesis was to find out the customer attitude to this brand and its products.
Description
Import 01/09/2009
Subject(s)
Racio, rice cakes, cereal cakes, brand, attitude, customer