Analýza spotřebitelského chování na trhu s herním hardwarem

Abstract

This bachelor thesis is focuses on consumer behavior on the gaming hardware market. The aim of the thesis is to analyse this consumer behaviour on this market. Via the research, thanks to the questionnaire method, monetary investments in the purchase of gaming hardware were found alongside with type preferences, factors influencing purchasing behaviour, information sources used, and more. The thesis is divided into two parts. The theoretical part is devoted to the characteristics of the gaming hardware market and the basic theoretical starting points of consumer behavior. The practical thesis is focuses on the used research methodology and the analysis of the results. These are neatly processed into tables and graphs. Following the results of the research, the established research hypotheses are evaluated, and suggestions, alongside with recommendations are made. These can serve as inspiration to manufacturers and sellers. The thesis has achieved its objective of analysing consumer behavior in the gaming hardware market and solved the problem of ignorance of this behavior.