Přehled marketingových strategií při využívání zrekultivovaných území a návrh užití marketingových nástrojů pro projekt Jezera Most

Abstract

In this bachelor thesis we focused on the newly developed recreational area around the lake of Most, we characterised this area from the technical point of view and described the utilisation process in similar cases of two other Czech lakes and two lakes of the same origin in Germany. According to their example we compiled a questionnaire in which we offered similar activities to the respondents (167). We analyzed the recieved data and suggested the winning possibilities to the company that is going to run the investment process (the city of Most). In conclusion we propounded the posibility of development of already existing tourist attractions and investment into the new ones, brought up by the questionnaire results. We also suggested using of the particular marketing tools.