Identifikácia imidžu mesta
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The topic of the bachelor thesis is the analysis of the image of the city of Martin. The aim of the work is to identify the current form of the image of the city of Martin by the population. The theoretical part characterizes the basic concepts and the city of Martin. The next part is practical, which focuses on the analysis of the questionnaire and the final proposals and recommendations.
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image, city image, image analysis, types of image, city Martin