Návrh marketingové komunikace divadla

Abstract

This thesis is conserned with Marketing Communication of National Moravian- Silesian Theatre which is operating in the Moravian Region. It concerns the characteristics of the environment, in which the NDM is operating. With the use of SWOT analysis it describes the role of the Theatre and its strenghts and weaknesses in its next action. The part of the tesis deals with recommendations and proposals, which could be suitable for efficient marketing communications applied for the undergraduate.